A big thank you to everyone who called in to yesterday’s teleseminar. I appreciate you taking the time out of your day to learn more about social media for nonprofits. As I mentioned, I’m posting some of the main points and notes from the call. Feel free to send me any additional questions you may have. Some of your questions were so good that I’ll address them in future posts.
To order a CD or a mp3 of the teleseminar, go to the Resources Page.
Big Thought: You don’t want to be the best kept secret in town. Social media give you the opportunity to inexpensively connect with your supporters and strengthen your relationship.
Four Good Tools For Social Media
- Blogs: Can set up a free one at either blogger or wordpress.
- YouTube: Can host an unlimited amount of video clips. A good length is about two to three minutes. Take people inside your organization, go behind the scenes, and teach us something about you. Don’t be afraid to get creative. YouTube videos can be embeded in blogs and Facebook.
- Facebook: Create a page for your organization. Have your supporters become “fans.” When you post an update on Facebook, all of your fans will see it. Remember, more people visit Facebook on a daily basis than your website. You can also have your blog appear on your Facebook page.
- Twitter: Use this to alert people of important things that are happening in your organization. Don’t forget that you only have 140 characters for each message. Twitter is great for getting out the word about something new that’s been posted on your blog, YouTube channel, or Facebook page. Don’t send out tweets about dull stuff like eating pizza.
Here’s the link to the newspaper article I mentioned about senior citizen Internet use. This link may only be active for a couple of weeks.
It’s fine to keep using traditional media but make sure you’re getting a good return on investment.
Don’t think of the primary use of social media to be fundraising. It’s more about creating and strengthening relationships between you and the community. A product of that is financial support.
To shorten web addresses so they are easier to post use a url shorting site like tinyurl.com.
I mentioned how Google Alerts can help you with research. To find out more read this post.