The political protests in Iran are the latest example of Twitter playing a key role in defining a global event. Those who are watching can get information about the developing story in real time. In the past we would have had to rely on phone calls, smuggled letters, and second and third person accounts.
Why wouldn’t you want to take advantage of the speed of Twitter as part of your nonprofit’s social marketing plan? You don’t have to worry about printing costs or a delay in the time it takes to get your message out.
Let’s say you have an emergency need. Use Twitter to ask for help. Maybe you need to rally your supporters against a proposed law that would hurt your organization. Use Twitter to mobilize them. Perhaps it’s raining an hour before your outdoor event is to start. Use Twitter to tell people if it’s cancelled or moved indoors.
If you’re not sure how to get started, download my program, Twitter for Nonprofits on my Shop page.