Numerous studies have found that it takes 30 days to form a new habit. Keep that in mind as your nonprofit develops its social media strategy.
After your organization has mapped out its social marketing goals, the tools you plan to use to achieve them, and how you’ll gauge their effectiveness, you’ll need to get started. That’s often the biggest hurdle for nonprofits and their communication goals: The need to have everything perfect before you get started. While I appreciate perfection as much as anyone, you won’t connect to your donors if you’re not willing to take some baby steps online. Sure, you’ll make some goofs but the ability to build stronger relationships with your supporters will outweigh then.
Above all, you must follow your plan for those first thirty days. If you plan to blog three times a week, then do it. The key to social media tools like YouTube, Twitter, and Facebook is consistency. In order to build up an audience, you must stick to your plan. If, for instance, your Facebook page starts to collect online cobwebs, then who’s going to check it out? In this scenario, you’ll become frustrated with the lack of results and you’ll soon abandon social media entirely. That could be an extremely costly mistake, especially in today’s economy, where traditional marketing costs a lot.
Make sure your plan is ambitious but also achievable. After your first thirty days, evaluate how things are going and adjust as needed. I’m guessing that by then you’ll also be building up your social media muscles and doing things like uploading pictures, thinking of blog ideas, and catchy Twitter posts will be must easier.