Nonprofit Photo Tips


I get tired of seeing nonprofits post the same old kind of pictures of clients, volunteers, and board members. You gather up a bunch of people, force them to line up in an orderly fashion, and just as they’re tired of the whole endeavor, you take a picture that’s worthy of the Department of Motor Vehicles.

While I know these shots are necessary for recognition purposes, do they make you want to stop and find out more? After a while, you consider them to be nothing more than visual noise.

As you might guess, this defeats the purpose of the picture!  Now look at the snapshot below:

How to take a good nonprofit group picture, Ken Okel, Social Media Expert

There’s an energy to it that makes you smile. You want to find out more and you have to admit that these volunteers look like a fun group. The personalities came out.

Just a moment before, I covered my bases by taking a traditional shot of the group.  (I’d show it to you but it was so boring that I deleted it.)

Then I told the group that on the count of three I wanted them to say, “hooray.” I also said that it okay if they wanted to gesture as they said it.

The group did a great job of making a memorable photo.  Give your subjects some guidance and then let them have some fun.

Bonus tip: I stood on a chair while taking this picture.  This makes it a lot easier to see the people who are in the back rows.

Every thought about getting some consulting? Ken can help!

Advertisements

Comments are closed.

%d bloggers like this: