I get tired of seeing nonprofits post the same old kind of pictures of clients, volunteers, and board members. You gather up a bunch of people, force them to line up in an orderly fashion, and just as they’re tired of the whole endeavor, you take a picture that’s worthy of the Department of Motor Vehicles.
While I know these shots are necessary for recognition purposes, do they make you want to stop and find out more? After a while, you consider them to be nothing more than visual noise.
As you might guess, this defeats the purpose of the picture! Now look at the snapshot below:
There’s an energy to it that makes you smile. You want to find out more and you have to admit that these volunteers look like a fun group. The personalities came out.
Just a moment before, I covered my bases by taking a traditional shot of the group. (I’d show it to you but it was so boring that I deleted it.)
Then I told the group that on the count of three I wanted them to say, “hooray.” I also said that it okay if they wanted to gesture as they said it.
The group did a great job of making a memorable photo. Give your subjects some guidance and then let them have some fun.
Bonus tip: I stood on a chair while taking this picture. This makes it a lot easier to see the people who are in the back rows.
Every thought about getting some consulting? Ken can help!