Make blogging a team effort.
Think of a blog like an online journal, where posts are displayed in reverse chronological order.
A post can be an article, a press release, a picture, a diagram, a video, or elements of all. It’s a platform where it is very easy to quickly share content (websites tend to be more complex). The post can be forwarded to social media sites like Twitter and Facebook.
A blog can be part of a website (this likely will require a webmaster to build it into your site) or exist outside your site for free with platforms like Blogger and WordPress.
Search engines, like Google, love blogs because of their ever changing content. Posts can be easily tagged with keyword rich search terms. So when someone looks for a phrase that you might not normally associate with the name of your nonprofit, like, “job training,” that post could come up in the search results.
After someone visits the post, there could be a link for more information about your services, which would take them to your main website. That inbound link is something that search engines also like, which helps further raise the profile of the your site.
Ideally, you would like every post to have some additional link at the end that could send people somewhere else. It’s a chance to channel people to another part of your “online world.”
On a blog, you can also have posts categorized by topic and you can see which posts are getting the most views. Other options include polls.
Blog posts can also be set up as password protected. Perhaps instead of sending large file emails of things like board packets, you could post the entire document on the blog behind a password.
Blogs can accept comments. Comments can be closed off entirely or open for all to use. I prefer having comments accepted only after I approve them. This helps me protect my blog from spam.
There’s usually an option for readers to receive an email notification whenever new content is posted. This is a great way to stay connected.
Ideally a blog should have no less than three posts every week. But remember a post is about sharing content and that content can take different forms and come from different voices. The most important thing is that you commit to keeping a steady stream of content flowing to your blog. Create a routine and stick to it.
For instance: Ask members of the board to submit a paragraph about why they are a part of your nonprofit.. That could cover a lot of posts as well as give more of a face to the organization.
Finally, blogs can be set up so they are easily read by smart phones, which is how more and more people are consuming information online.