Need Help with Video Production?

June 2, 2014

Help with video, video production tips from Ken Okel, Mastering video, how do I use video to help my business, camera tipsIf you’re looking to promote your nonprofit with video, then you’ll want to visit Ken Okel’s new website, Help with Video.

The video revolution is underway and you can be a part of it. Whether you need some on-camera coaching, editing/production assistance, or just some good advice, Ken Okel is committed to giving you the right solution.

It’s okay if you don’t know where to get started, what you need to buy, or how to appear less like a robot on camera. Ken is here to help. A new tip comes out every week. You can also browse the equipment page for ideas about the best gear for your needs and your budget.

Armed with the right information, you’ll be amazed at what you can accomplish. Are you ready for people to wonder how you got so good and how things look so professional?

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What’s Wrong With This Picture

May 7, 2011

With improvements to cell phone cameras, it’s easier than ever for nonprofits to take pictures of volunteers and donors. Yet very often these shots look like they belong at awkwardfamilyphotos.com.

The problem is that the photographer just has a group of volunteers line up next to each other. “Click,” goes the shutter and another boring photo is born.

This kind of lineup doesn’t convey energy or enthusiasm, which is what you want to give to your supporters.

If you must take shots of the lineup, take an additional picture where you ask the group to cheer. Then compare the ordinary picture to the cheering one.

Which one produces more of a reaction in you? Which one do you think would make a donor stop and check out? Which do you think would make a donor forward a copy to friends and family?

I’m also a big fan of candid shots at your events. Try to get away from so many posed photos, like check presentations. Take me behind the scenes.

Show people doing things, especially as it relates to your mission. If your group has just held a food collection drive, can you take a picture of your volunteers surrounded by cans? Get creative.

Don’t underestimate the power of a good picture.