Does your nonprofit need outside help with its marketing needs? It can be a smart decision to bring in a level of expertise that doesn’t exist inside of your organization. After all, you do great work. Why not take extra steps to make sure your community knows who you are, what you do, and why you need support.
It’s a good, tactical move as you understand that the competition for dollars is increasing and you need to spend more money on development and outreach.
As someone who has worked for nonprofits, served as a board member, and been paid as a marketing consultant, I understand the passion you feel for your cause. The problem is that while you’re really good at your mission, you may not know much about marketing. And that can leave you vulnerable to some sneaky marketing tactics.
These are problems that can cost you a lot of money, leave you frustrated, and make you swear off ever getting marketing assistance in the future. My goal is to empower you, so you’ll get the greatest return for your investment on advertising, promotion, web design, photography, and video services.
It’s like buying a car. To some vendors, you look like an excited teenager on a used car lot. The more knowledge you have, the more money you’ll save or avoid spending on things you don’t need. Having this information protects you from those who are greedy and confirms the quality of those who are offering you a good product at a fair price.
In the coming posts, we’ll discuss the various things you need to know. If you want to consume the whole article now, click here.