Don’t Overpay for Marketing – Define Everything

February 16, 2014

Ken Okel, Stuck on Yellow, Florida Leadership speaker Miami OrlandoI understand handshake agreements but it’s better to get everything in writing. Make sure your project has a clear timeline. What will happen if a deadline is missed? This street needs to go both ways because it’s not always the company that’s dragging its feet. Nonprofits can be notoriously bad at allowing endless discussions to delay decisions.

Make sure there is a clear understanding about how many revisions can be made to the project. Does one side consider a revision to be fixing a typo while the other believes it means starting from scratch?

Will your assignment, like a a website, be based on a template? There’s nothing wrong with using something that’s been successful in the past. The downside is that when you use a template, it looks like everyone else’s website. Keep in mind that original work costs more.

In all of these scenarios, don’t worry about being demanding. You represent your stakeholders and they trust that you’ll make a smart investment. Take that responsibility seriously.


Nonprofit Photo Tips

May 1, 2012

I get tired of seeing nonprofits post the same old kind of pictures of clients, volunteers, and board members. You gather up a bunch of people, force them to line up in an orderly fashion, and just as they’re tired of the whole endeavor, you take a picture that’s worthy of the Department of Motor Vehicles.

While I know these shots are necessary for recognition purposes, do they make you want to stop and find out more? After a while, you consider them to be nothing more than visual noise.

As you might guess, this defeats the purpose of the picture!  Now look at the snapshot below:

How to take a good nonprofit group picture, Ken Okel, Social Media Expert

There’s an energy to it that makes you smile. You want to find out more and you have to admit that these volunteers look like a fun group. The personalities came out.

Just a moment before, I covered my bases by taking a traditional shot of the group.  (I’d show it to you but it was so boring that I deleted it.)

Then I told the group that on the count of three I wanted them to say, “hooray.” I also said that it okay if they wanted to gesture as they said it.

The group did a great job of making a memorable photo.  Give your subjects some guidance and then let them have some fun.

Bonus tip: I stood on a chair while taking this picture.  This makes it a lot easier to see the people who are in the back rows.

Every thought about getting some consulting? Ken can help!

Let’s Talk…

March 7, 2011

Ken Okel, keynote speaker, Florida, Orlando, Miami, free consultation, social media for nonprofisI keep hearing about nonprofits that are struggling with social media. You’re job is hard enough without not knowing how to use these free and powerful tools.

I want to offer you the opportunity to pick my brain for 30 minutes. We’ll talk through Skype or over the phone and you can ask me whatever you like about social media. This is a chance for you to learn. I won’t be selling anything. It’s all about helping you.

In my career, I’ve benefited from the wisdom and generosity of others and I want to continue the tradition.

Contact me to set up your call. I’ll take the first five to sign up.

How Long Should My YouTube Video Be? Update

August 25, 2010

Are you ready to take you use of YouTube to the next level?  Then you’ll want to check out this great resource.

Additional Resources

Read This

August 22, 2010

It’s a tough time for nonprofits and I want to pass on some marketing advice. Follow this link to read a two part article that will change the way you think of potential supporters of your organization. While the it was written for the sales world, you’ll find a ton of applications for the nonprofit world.

Nowadays you have to be strategic. Let me know what you think.

Additional Resources:

Free articles and podcast

Want to Boost Your Website?

July 28, 2010

Several studies have found that you have less than 10 seconds to capture a visitor’s attention on your hompage. So despite the fact that you’ve designed a wonderful website, they may never see anything more than the homepage. How do you get them to stick around and look around? Embed a welcome video on your homepage.

This is easy to do with YouTube. The video doesn’t have to be long. In fact, it can be better if it’s less than 30 seconds. Welcome people, put a face on your organization, and tell them a quick fact or two. That’s all you need to do.  Click here to see an example of this kind of welcome video from my speaking website.

Additional Resources:

The More Facebook Changes…The Less It Stays the Same

June 11, 2010

In the past I’ve talked about how nonprofits can get terrific exposure by having a Facebook fan page. Facebook is one of the most popular websites in the world. Doesn’t it make sense to associate your organization with it? Remember people are much more likely to see your updates on Facebook than on your website.

Ken Okel, Facebook, convention speaker,, communication

I Facebook "Like" You!

With that in mind, in the past you wanted people to become, “fans,” of your page on Facebook. But now things are slightly different. Facebook has switched out being a “fan” with “liking” a page.  So you need to tell people who might want to join your Facebook presence to click the “like” button.

Facebook likes to make these occasional tweaks to its system even though they sometimes seem to be change for changes sake. Nevertheless, Facebook is a great platform for connecting with your followers.

Additional Resources