Don’t Overpay for Nonprofit Marketing: Who Does the Work

January 27, 2014

Ken Okel, Stuck on Yellow, Florida Leadership speaker Miami OrlandoWho Does the Work?

Let’s say that you meet with a firm to discuss the creation of a video or a website. You will likely be directed to an impressive online portfolio. While you may be dazzled by what you see, I want you to resist the urge to immediately sign on the dotted line.

Why? Because sometimes you can be the victim of a bait and switch. The portfolio may represent the output of a seasoned veteran, perhaps the owner of the firm. It’s dazzling.

But that person may not be doing the work on your project. It may be passed down to someone with zero experience or someone’s whose work would never be featured in a portfolio.

While experience doesn’t always equal excellence, you should have an opportunity to see the talent level of the person who will be working on your project. Otherwise, you may pay top dollar for beginner work.

In the coming posts, we’ll discuss more things you need to know. If you want to consume the whole article now, click here.