Don’t Overpay for Marketing – Social Media Question

April 16, 2014

Ken Okel, Stuck on Yellow, Florida Leadership speaker Miami OrlandoBefore you hire someone to help with your social media, ask this question: How have you kept up with the recent changes to (insert the name of the social media platform)?

Facebook, YouTube, Twitter, and other social media sites are constantly changing. You want to hire someone who has an ongoing commitment to keeping current. Put their knowledge to the test. Have them explain the changes. The response should help define your selection criteria. It’s also a good chance to see how well the person can explain things to those who may not be experts.

Your potential marketing partner should also have different strategies for different social media platforms. What works on Twitter, may not work as effectively on Facebook.


Let’s Talk…

March 7, 2011

Ken Okel, keynote speaker, Florida, Orlando, Miami, free consultation, social media for nonprofisI keep hearing about nonprofits that are struggling with social media. You’re job is hard enough without not knowing how to use these free and powerful tools.

I want to offer you the opportunity to pick my brain for 30 minutes. We’ll talk through Skype or over the phone and you can ask me whatever you like about social media. This is a chance for you to learn. I won’t be selling anything. It’s all about helping you.

In my career, I’ve benefited from the wisdom and generosity of others and I want to continue the tradition.

Contact me to set up your call. I’ll take the first five to sign up.

Don’t Fall Into This Trap

January 24, 2010

Every day more and more nonprofits are under pressure to start using social media. I think it’s a great idea, even if you’re just sticking your toe into the water with one tool. But very often the call to action comes from a board member or a senior member of staff who may have other motives.

While they may not know it, are they trying to have social media substitute for some task they don’t like to perform? Fundraising is a big one that comes to mind. Do they think that if they start using YouTube, Facebook, and Twitter that they’ll never have to ask the community for a dime again? In their minds, the cash will just magically pour in. Then when this doesn’t happen, you’re suddenly in trouble and don’t have a backup plan.

This is one of the biggest mistakes people can make with a social media strategy.  Don’t think of it as a tool that will replace a task. Instead integrate it into your fundraising, communication, and outreach processes. Over time you then may be able to shift more of each function to online methods. But it takes a while to build your capacity. Resist the urge to dive head first into social media with the idea that it will save you from having to do something else.

Additional Resources

Do Your Research…

November 18, 2009

As a nonprofit, I understand that there’s never enough time to get everything done and there are always emerging challenges. But to maximize your social media strategy, I want you to spend a few minutes ever week doing some homework.

I want you to spend a few minutes online looking at what other nonprofits are doing. Check out your competition locally as well as national organizations. Are they using tools like Facebook, YouTube, and Twitter in new ways. Can you gain inspiration from them and bring those techniques back to your office?

It’s also important to see what doesn’t seem to work in your mind. Just because someone is doing something online, doesn’t mean that it will resonate with a nonprofit’s supporters.

Think of this research time as an investment in your nonprofit fundraising and relationship building.

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Get a Focus Group

October 5, 2009

To get the most out of your social media strategy, your nonprofit would be wise to get some feedback on your efforts. Consider forming a small committee to review your progress. Try to find a diverse group of people who will share their opinions.

Find out what social media platforms they use and whether they follow you on places like Twitter, Facebook, and YouTube.  Have them tell you what they like and don’t like about your posts.  Some questions to consider asking are:

  • Are your posts too long or short?
  • Does it seem like you have the right balance of informing your supporters and asking them for money?
  • Would they recommend any of your sites to their friends? Why or why not?
  • What aren’t you doing that they would like to see you achieve online?

Perhaps you’re not able to do something because of a lack of staff time. If someone is critical of this, see if they can volunteer to help make it happen.

While I like doing a lot of things online, I think this gathering needs to be in person. You’ll receive some great market research for the cost of a few refreshments. It’s all about making sure that you’re maximizing your social media efforts.

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Treat Social Media Like a Basket of Fried Chicken

September 23, 2009

Social media may not be finger lickin’ good but it’s meant to be passed around as you would a bucket of chicken around the dinner table.  The idea is that you want people to share your information with others.

One of the easiest ways to do this is to simply tell people to feel free to pass on your messages or links to them to their friends. It’s funny but for some reason a lot of people won’t do this if you don’t say that it’s fine to do.

It’s all about using your presence on sites like Twitter, Facebook, and YouTube to reach current friends and perhaps generate some new ones. When a friend forwards something to me I’ll probably take a look at it. It’s a passive way to do some online marketing. In this economy, it can be a great way to connect with people.

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