YouTube Content Tips

YouTube gives you a great opportunity to share your message with your supporters as well as market to new friends. You can post as many clips as you like and it’s free. You can then link the clips to your blog, Facebook page, and website. Through Twitter, you can let your donors know that you’ve just put out a new clip.

Many clients are excited about using video but they’re unsure what to put in their clips.  (Remember, you can post as many YouTube clips as you want but each video can be no longer than 10 minutes.)  Here are a few communication suggestions to help get you started:

• Answer a question of the week: What are those questions that donors always have about your organzation? Record your staff talking about the answer.
• Show me something: Is there some kind of behind the scenes activity that I might find interesting? Take me there through video. Teach me something about you.
• Interview someone: Pick a volunteer, employee, or board member and ask him or her a question or two. This is your chance to highlight someone who makes your organization a special place. Plus, they’ll tell all of their friends to watch the video, which can pull in more traffic to your social networking sites. The question does not have to be complex. You could ask why they’re involved with your nonprofit, their favorite memory from your organization, and what they’d like a complete stranger to know about you.

These are just some basic suggestions to get you started. Just grab your camera and go! For more about YouTube clip lengths, you may want to read this post. To take your knowledge of YouTube to a new level, invest in this downloadable presentation.